
Allure/Gabi Thorne
At Allure, we get inundated with the latest and greatest beauty offerings every day. Most of it is exciting, some of it confusing, and sometimes it gets overwhelming, especially now that our homes have become our offices. Alas, that is the beauty editor's burden to bear.
When we really like something, you can trust that our opinion has come from vetting it against everything we've seen before, including our longtime favorites. (We've even written love letters to some of the products we hold most dear.) But we're always open to finding — and sharing — new favorites. It's a big beauty playground out there, so we'll gladly do the dirty work to test everything under the sun. And the crème de la crème often graduate to our Best of Beauty trials.
But let's stick to the present for now. Each week, Allure editors select the new hair, makeup, and skin-care products we're currently obsessing over. Trying to narrow down our favorites to just one or two products can be hard, but we manage. Check out what our editors can't get enough of right now.
All products featured on Allure are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission.
Courtesy of brand1/15
Tarte Sea Hydroflex Serum Foundation
"Applying a few drops of Tarte Sea Hydroflex Serum Foundation is like walking around with a ring light affixed on my face. It temporarily plumps fine lines with hyaluronic acid while the natural-finish tint helps even and brighten my overall tone." — Dianna Mazzone, senior beauty editor
$39
Courtesy of brand2/15
Ouai X Byredo Leave-in Conditioner Mojave Ghost
"I was already a fan of Ouai's leave-in conditioner. It's great for everyday use, especially to loosen and make my Afro-textured hair more pliable when I style it — it's never failed me. Last year, Ouai released a version of its dry shampoo in collaboration with Byredo, spiking it with its Mojave Ghost scent. The smell was heavenly. Truly. But dry shampoo, well, dries out my hair like nobody's business, so I sadly couldn't use it. This year, the folks at Ouai really came through, adding the Mojave Ghost fragrance to its Leave-in Conditioner formula. I have never been happier. I get the same beautiful moisture and frizz control from this that I typically do, but now my hair smells even more heavenly. I've had it for a few weeks, and I'm already 1/4 through my bottle. That's how you know it's good." — Jihan Forbes, staff editor
$26
Courtesy of brand3/15
Alpha H Hylauronic 8 Super Serum
“Not going to lie: I stole this serum… from my husband. Out of the three skin-care products he uses (don't even get me started), he loves a hyaluronic acid serum. Well, so do I, and when I recently found myself out of my current hyaluronic acid serum, I needed a quick replacement. So, I reached into his side of the bathroom cabinet and discovered the Alpha H Hylauronic 8 Super Serum with PrimalHyal Ultrafiller — and have been secretly using his stash ever since. I like that it's slightly thick in texture and dries down without leaving a sticky feeling, which makes it a perfect primer for my night cream. I've been using it so much I think he's starting to notice it's almost gone. Oops." — Sarah Kinonen, associate beauty director
$62 at Alpha-H
Courtesy of brand4/15
Evolve Satin Wide-Edge Bonnet 1660 in Fuchsia
"Because I'm often at home, I practically live in a bonnet or durag to keep my 3C curls protected and tucked away. The Evolve Satin Wide Edge Bonnet 1660 in Fuchsia recently joined my collection, and I've been obsessed with it mainly for the thick band, which helps smooth your hair and edges while keeping the bonnet secured. The satin bonnet is a perfect size, so I can use it for my teeny-weeny-afro or with longer, braided protective styles. Recently, I've been wearing the pink bonnet over my waist-length cornrows, and the thick black band has worked great to keep the braids secure." — Gabi Thorne, editorial assistant
$6 at Target
Courtesy of brand5/15
Rare Beauty Perfect Strokes Universal Volumizing Mascara
"This mascara does, indeed, give you the perfect strokes. The big, fluffy applicator brush on the Rare Beauty Perfect Strokes Universal Volumizing Mascara delivers the ideal amount of product to add volume and length without getting all clumpy. It also doesn't flake, and I love the pretty pink packaging." — Kara McGrath, deputy editor
$20More from Allure
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Courtesy of brand6/15
Beautyblender Bounce Always On Radiant Skin Tint
"I always thought that as I got older I'd reach for fuller-coverage foundation, but as it turns out, it's lighter formulas that make my skin look its most radiant. That's especially true of Beautyblender Bounce Always On Radiant Skin Tint, which has recently become my go-to base for any day I deem deserving of a little makeup. I cannot get over the instantaneous, natural-looking glow it gives me — it's like what I'd hope my complexion would look like without makeup if I stuck to my skin-care regimen more diligently. And thanks to hyaluronic acid and niacinamide in the super-blendable, buildable formula, it's essentially part of my skin-care regimen." — Marci Robin, contributing editor
$29
Courtesy of brand7/15
First Aid Beauty Face Cleanser
"This cleanser's creamy, fragrance-free formula with calming aloe vera has the power to remove every trace of mineral sunscreen, makeup, and grime on my face at the end of the day but never leaves my reactive skin red or irritated. And because First Aid Beauty Pure Skin Face Cleanser is so gentle, I also don't worry about it interacting with the actives — like retinol — I'm using during the rest of my routine. It's turned the act of washing my face at night from another item on my to-do list to a soothing ritual — in more ways than one." — Dianna Mazzone, senior beauty editor
You can find First Aid Beauty Face Cleanser in the October 2021 Allure Beauty Box.
$22
Courtesy of brand8/15
Amala Detoxifying Body Smoothing Polish
"Roughly once per week, I like to use a body scrub that's infused with chemical exfoliants to rub away rough or dead skin. Amala's Detoxifying Body Smoothing Polish has exactly what I need with crushed olive seeds that aren't too big or too small and willow bark extract, which has a similar effect to salicylic acid. After each use, it leaves me with baby-soft skin." — Gabi Thorne, editorial assistant
$48 at Amala Beauty
Courtesy of brand9/15
T3 AireBrush Duo
"With this 2-in-1 styling brush, my thick 3A/3B curls stand no chance against the interchangeable styling heads and five heat settings the T3 AireBrush Duo brings to the table. I'll start by using the paddle brush to pull out my tight ringlets and switch over to the round brush that clicks into place to create a bouncy salon blowout in less than an hour (which is groundbreaking for all the hair I have). Last but not least, I'll use the cool-shot button, locking in my hairstyle and creating that sleek, healthy hair shine." — Talia Gutierrez, beauty assistant
$180 at T3
Courtesy of brand10/15
Oribe Valley of Flowers Eau de Parfum
"I never thought a floral fragrance would become my signature fall scent, but here we are. Right off, Oribe's Valley of Flowers Eau de Parfum hits you with a clean mix of Bulgarian rose, jasmine, and peony scents, but wears into musky, amber notes that balance it out for cooler, darker days." — Kara McGrath, deputy editor
$125 at Oribe
Courtesy of brand11/15
CoverGirl Outlast Extreme Wear Concealer
"I've never been much of a concealer person. Rather than reaching for a product that (usually) requires an application tool, I'd make do with a quick slathering of tinted moisturizer and call it a day. Recently, I came across the new CoverGirl Outlast Extreme Wear Concealer, though, and let me tell you: I've never ditched foundation so fast. While lightweight in texture, this creamy formula goes a long way — only a few dots under my eyes, around the nose, and on my chin is all I need — and lasts all day without piling, smearing, or creasing. Oh, and did I mention it's only $10? A certified steal." — Sarah Kinonen, associate beauty director
$10 at Target
Courtesy of brand12/15
Whish Pink Champagne Lip Balm with Bakuchiol
"Every time I get fillers, my lips require hydration at all times. My remedy of choice lately has been the Whish Pink Champagne Lip Balm. The translucent, jelly-like formula slicks on like a gloss to bathe lips in a soothing layer of hydration. Plus, I love how it gives them a non-sticky shine. When its sheen wears away, though, my lips are left just as moisturized as when I first slathered it on. Best of all, the balm is spiked with bakuchiol, a buzzy ingredient known as a gentle, vegan retinol alternative, to help smooth away flakiness and inflammation. It's typically found in serums and cream, so this was my intro to bakuchiol's lip-nourishing benefits." — Devon Abelman, beauty editor
You can find Whish Pink Champagne Lip Balm in the October 2021 Allure Beauty Box.
$20 at Amazon
Courtesy of brand13/15
You Go Natural T-Shirt Bun
"On those days where I'm too lazy to do anything to my hair, I wear the You Go Natural T-Shirt Bun. The hair turban is made with a stretchable jersey knit material that has been pre-tied into a bun; all you have to do is put it on. I love its satin lining as it's super gentle on my 3C curls. Of its 19 solid-colored and printed styles to choose from, the Olive hue shown above is my favorite."— Gabi Thorne, editorial assistant
$35 at You Go NaturalMore from Allure
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Courtesy of brand14/15
Pat McGrath Labs Mothership IX: Huetopian Dream
"We already know Pat McGrath Labs' makeup is top-tier, so you won't be too surprised to hear I am absolutely loving the Mothership IX: Huetopian Dream palette. Its combination of my favorite foiled, shimmery shades in hues of bronze, warm pinks, and purples go on with the swipe of a finger — my preferred way application technique for this formula. The mattes, on the other hand, blend out beautifully with a brush, and with this palette, you don't need to do much. A little two-shadow look has enough dimension in it for folks to think you did the most when really, you did that with minimal effort." — Jihan Forbes, staff editor
$125 at Pat McGrath
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Ellis Brooklyn Super Amber Eau de Parfum
"If a Barefoot Dreams blanket could take the form of a scent, it'd be Ellis Brooklyn Super Amber. The eau de parfum has notes of vanilla orchid, cedarwood, and musk, but amber is the star of the show — and makes this blend so warm and enveloping, you'll want to wrap yourself up in it all winter long." — Dianna Mazzone, senior beauty editor
$105
Keywordseditors' favoritesbeauty productsallure editorshair careskin caremakeupfragrancehair toolseditors picksshoppingshopping guideAllure Beauty BoxABB Productsbrow pencilFoundationbody lotionHuda Beautydeciemlip balmscowash